The hard truth? Most people think social media algorithms will magically deliver paying customers straight to their inbox.
But here’s the kicker—they’re not built for that.
Algorithms are designed to show your content to people who love consuming, not buying.
And what happens?
You post, you wait, and… crickets.
Sure, you might get likes or comments, but actual paying clients?
They’re not aimlessly scrolling through their feed hoping to stumble upon you. They’re relying on trusted recommendations from people in their network.
Without focusing on building relationships, you’re leaving your growth in the hands of an algorithm that doesn’t care about your goals. That’s a recipe for frustration and wasted effort.
Flip the script.
Instead of chasing likes, focus on creating genuine human connections. That’s how you tap into the real algorithm—trust.
When someone recommends you, their trust transfers to you. You’ve already won before the conversation even starts.
How to do it:
- Define exactly who your dream customers are.
- Follow them, their connections, and their influencers.
- Start engaging—real conversations, not sales pitches.
- Commit to forming 5 genuine connections daily.
Do this for a month, and you’ll transform your strategy from passive posting to intentional relationship-building. The result? A network full of potential clients who already trust you.
Now, that’s a game-changer.
