Reader
Ever wonder why some people make bank online while others are stuck wondering why no one’s clicking “Buy Now”? Here’s a little secret: It’s not just about what you’re selling—it’s about who trusts you.
Most people jump straight to pushing offers, slapping discounts everywhere, and hoping for the best. But when there’s no trust? Crickets. No sales. No engagement. Just tumbleweeds rolling through their inbox.
Here’s the mistake: They think marketing is just about being seen. But in 2024, visibility without credibility is useless. People don’t buy from brands they don’t trust. Period.
So, what’s the fix? Brand trust. Studies show that 81% of consumers need to trust a brand before they buy. That means showing up consistently, proving you know your stuff, and building relationships—not just sales pages.
How do you do it?
✅ Show up as a real human (behind-the-scenes content works wonders)
✅ Share value before asking for the sale (think: tips, insights, stories)
✅ Collect and showcase testimonials & social proof
Start doing this, and instead of chasing sales, customers will come to you.
Try it this week, and let me know how it goes!
